It’s a beautiful thing to watch businesses coming together and male and female entrepreneurs complementing each other.
Not only is there a growing movement to support the small and medium-sized businesses that sell these goods, but consumer interest in responsible and sustainable supply-chain practices continues to grow. Vendors sell a wide range of products on the site including organic honey, fashion, skateboards, home décor, kids’ products and cosmetics. We highlight vendors on our Friday Live! show every week. When one local business discovers usastrong.IO, they bring 12 more. Where a product is made, how it is made, who made it, is important to people. Shopping locally, honesty and transparency go hand in hand. There’s been a shift in the customer and USA Strong is a response to that.
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With 200-plus sellers from 50 states, it’s the first marketplace to provide curation and verification using Strong Blockchain™ technology for American manufactured goods. It was born out of a movement for transparency. usastrong.IO is a community as well as a marketplace. Usastrong.IO provides a technology platform for sellers offering made-in-the-USA products and verified American-made products to consumers. When I’m not building brands and businesses, I’m mother to six beautiful kids and wife to one beautiful husband Alex Mashinsky.Įntrepreneur USA Strong Marketplace & Community Earlier in my career, I worked on major ad campaigns at Calvin Klein and helped build BCBG into a powerhouse in a then-brand-new contemporary market.
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As a member of the original founding team of Free People, I helped grow that retailer into a billion-dollar brand by 2019 before taking over as President of URBN. My work on usastrong.IO is informed by my two decades of marketing and supply-chain leadership at major apparel brands, most recently URBN (Urban Outfitters).
Since being able to tell those who care whether a product is locally made, made in American or home-grown is so important, I wondered: What if we could verify that the products sold on usastrong.IO were made in the United States? Business owners were enthusiastic about the prospect and I introduced STRONG Blockchain™ to the site to help manufacturers verify that their products are made in America. I discovered that one of the challenges local manufacturers face is proving to shoppers the authenticity of their products. In Fall 2020, I launched usastrong.IO as an umbrella brand and technology platform designed to support grassroots state, ecommerce marketplaces, selling a wide range of USA-made products. The idea struck a nerve and I was soon hearing from women all over the country who wanted to build local versions of our burgeoning New York community. I launched NYC STRONG in Spring 2020 to help small businesses and New York’s economy survive the pandemic. I’m a proud New Yorker, born and raised in upstate NY.
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